The Organic House by Newform at Salone del Mobile Milano

Newform participated in the Milan International Furniture Exhibition from April 16th to 21st, 2024.The strong creative impulse presented simultaneously with this event in 2022 will become a new way for design and innovation experiences and perspectives.

In order to maintain consistency with the newly renovated corporate image, Newform's booth has become an exclusive space filled with a ethereal atmosphere. As soon as you step in, you will feel a pure and elegant environment, fully embodying Newform's design and inevitably referencing nature.

The organic house, which is the name of this project, will become the pinnacle of the balance between architecture and nature. The main inspiration comes from the continuous connection between artificially designed things and things that have existed since our origins.

It is here that organic architecture will become a new experience (in various forms) around water and the rouge of brand evolution. Today, the brand is ready to draw a direct line connecting the past and present to look forward to the future through the news of the 2024 Milan International Furniture Exhibition.