Luxury bathroom brand GESSI at the 62nd Salone del Mobile.Milano

At the 62nd Milan International Furniture Exhibition, GESSI chose butterflies as symbols of beauty and delicacy, once again stunning and exciting with their creativity and advanced cultural philosophy. As a benchmark brand in a healthy world, it can elevate the bathroom to the most important space in life - at exhibitions and just a stone's throw away from the fashion district, Casa Gessi Milano - bringing a wide and surprising product line of home novelty that transcends the boundaries of bathroom and kitchen.

GESSI always imagines a world beyond the bathroom, with the goal of improving people's quality of life through experience, redefining industry rules, inspiring new values, elevating the bathroom to private health, transforming it into a luxurious and exquisite space. The company invites you to try new personal consciousness and discover new dimensions of life through its creations. This transformation is represented by butterflies, which symbolize the path of regeneration and ascension, as well as beauty and emotion.

The exhibition covers an area of over 800 square meters, leaving a deep impression. It is a victory of nature and color, lightness and transparency. Butterflies fly around eleven "cocoons", and within the cocoons, you can find boxes similar to the great journey of the past. Inside, there are new high-end cultural 2024 creations that are considered the most precious jewelry. 

The subtle differences in nature and the use of materials such as ultra-fine mesh metal mesh bring a sense of lightness to the architecture of the space. The strong homogeneity of the presented collections leads to the construction of a path, where each collection finds its greatest expression in the cocoon surrounding and narrating it. Different narratives are contained in a single emotional journey to discover beautiful and healthy cultures. Provide protective shells for the collection, allowing them to spread their wings and fly like butterflies.

The commitment to environmental protection that the company has always instilled in every process is also reflected in the spatial scenes created by the interior design Gessi Style Studio team: all materials used in booth construction will be recycled. Furniture and other decorative elements, such as the interior decoration covered with exquisite Rubelli fabric, will be transferred to other exhibition spaces at the end of the salon.