Alice Ceramica is based in Civita Castellana, 35 km northeast of Rome, Italy. Since 1998 we have been perfecting our production of Italian washbasins, WCs, bidets, bathtubs and shower trays, all rigorously made in-house in our factory located among the gorgeous Tuscia hills. While we may be a young company, we pride ourselves for being creative and ambitious to challenge the traditional dogmas of the sanitary-ware industry. Captivating and never seen before lines, high attention to customer experience and a modern mindset have quickly earned us the reputation of a new key player in a town that is home to some of the leading brands of sanitary-ware in the world. We produce in Civita castellana 100% of our production, and we employ almost 100 employees on a full-time basis. Our artisans craft our collection with semi-industrial processes, and we tend to stay away from mass productions in favor of a selected clientele and an exceeding output quality. Our management has years of experience in the largest firms in sanitary-ware, and decided to undertake the challenge of revolutionizing once again the industry by introducing lines like NUR or SPY, our most exclusive, patented creations. It is no surprise that the heritage of the region and the long standing traditions in ceramic-working heavily shaped Alice’s ability to exceed any expectations in terms of design and reliability. Quality, innovation and a hint of pride makes our creations unique. Come meet the new Alice.