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Austrian Design: Pleasure & Treasure

2019-03-22 09:40:06 4384 NO.:412

More than 40 top designers and furniture producers from around Austria will be represented at the 2019 Salone Internazionale del Mobile/Fuorisalone. For the eighth time, Advantage Austrian design will be showcasing a top-class selection of the latest design products from around Austria parallel to the Milan Furniture Fair.

Austrian Design: Pleasure & Treasure,Austrian Design furniture Milan Furniture Fair Salone Internazionale del Mobile

This year, the event will be held in the Sala Reale, which once served as the royal family's private waiting room at Milan's central station. The exclusive location opens its door for the first time in history during 'Fuorisalone,' and will host the Austrian exhibition under the motto 'Pleasure & Treasure,' a concept created by the international renowned and recognised architects Vasku & Klug.

Austrian Design: Pleasure & Treasure,Austrian Design furniture Milan Furniture Fair Salone Internazionale del Mobile

"The Austrian exhibition will be an extraordinary scenographic experience," promised architects Michael Vasku and Andreas Klug. "We are transforming the magnificent Sala Reale, once the waiting room of the Royal House of Savoy, into a design pool." Visitors will have to wade through a sea of foam to find their way to the exhibits. Furniture and interior products from more than 40 Austrian designers and manufacturers are set to be showcased using this explorative approach.

Austrian Design: Pleasure & Treasure,Austrian Design furniture Milan Furniture Fair Salone Internazionale del Mobile

The exhibition will showcase a wide range of products from the field of Austrian interior design - from home accessories such as table mirrors to office furniture, tableware and lighting. The exhibits themselves were selected by a jury of four experts based on criteria such as degree of innovation, craftsmanship as well as formal, aesthetic and functional qualities.

Austrian Design: Pleasure & Treasure,Austrian Design furniture Milan Furniture Fair Salone Internazionale del Mobile

Vasku & Klug Studio, founded in 2011, collaborates with clients worldwide, on architecture, interior design and exhibition architecture projects. Central to its work is the concept of 'total design': every project detail, from the lighting to the graphics and media, is overseen. This comprehensive presence through all planning and production stages ensures a project's totality, bringing it together seamlessly, with perfect connectivity.

Austrian Design: Pleasure & Treasure,Austrian Design furniture Milan Furniture Fair Salone Internazionale del Mobile


Edited by Emeiju Echo


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