ROCA appearing at the Milano Design Week 2024

The Mediterranean perspective pays tribute to Barcelona's iconic architecture and the essence of Mediterranean life, showcasing Lejia's innovative series and cutting-edge innovations. The booth is located in the bustling Milan International Furniture Exhibition, designed by Barcelona architecture company Mesura. Its geometric principles are both aesthetically pleasing and functional.

From the outside, the intricate geometric patterns evoke the architectural style of the Mediterranean and lay the foundation for an immersive journey inside. Internally, geometric patterns create multifaceted capsules that seamlessly integrate various series and products of Lejia. Each capsule compartment has a unique atmosphere, showcasing a specific series, complemented by meticulous lighting. The textile mesh ceiling connects the space together, while allowing each series to shine with its own brilliance.

The Mediterranean perspective not only showcases Lejia's product line, but also reflects the brand's commitment to sustainable development and innovation. Its unique simplicity and thoughtful internal geometry complement the displayed product harmoniously, creating a cohesive and attractive environment where sustainability is reflected in all aspects of design.

The material selection of this temporary structure is crucial for the design process in order to minimize its impact on the environment without affecting excellent design. In order to reduce environmental footprint, materials from previous activities are being reused and will be used for future applications. This conscious material selection method highlights the sustainability potential of short-lived design.