High-end luxury bathroom brand GROHE Theme exhibition in Milan

April 18, 2023, Dusseldorf - As one of the largest and most prestigious annual creative festivals, Milan Design Week attracts countless architects, designers and visitors from all over the world. Design elites, young upstarts and global brands gather in Milan to present their best works through various exhibitions, displays and events. In this creative atmosphere, GROHE, the world's leading supplier of bathroom solutions and kitchen products, will show visitors the newly upgraded GROHE SPA brand at the famous art museum Brera.

The product portfolio of the new German GROHE SPA brand covers exquisite and elegant bathroom faucet series, customized shower systems, exquisite ceramic sanitary ware, and related luxury bathroom accessories. In addition to exclusive products to create a luxurious health space, GROHE SPA will also lead you to appreciate the grandeur of the Brera Art Museum through the water-inspired space, while experiencing the brand's unique "Health through Water" concept.

Four cubic spaces are located in the venue, each focusing on the vivid display of different categories of GROHE SPA in Germany. The first space is the German GROHE SPA Icon 3D faucet series: 3D metal printing products redefine infinite possibilities, with newly upgraded sustainable product design and the best customization options. Visitors can not only admire the exclusive products, but also feel the sound of 3D printing, watch the printing process on the LED screen, and feel the temperature changes: as soon as the printing simulation is started, the temperature will rise.

The second space is made up of customized Yaou and Yaluboya special collections, giving customers the freedom to choose carefully designed colors, materials, finishes and handles. In order to allow end consumers to enjoy the pure marble style with high-quality finishes, Germany's GROHE SPA has joined hands with global high-end countertop manufacturer Caesarstone to use its timeless and durable quartz stone countertop design for the production of faucet handles. The perfect combination of the two is vividly presented in this space: as a key element, black and white marble divides the space in two, showing the many possible combinations of the two series.

The third space focuses on the German GROHE SPA color series. Germany's GROHE SPA New Elud series, water-inspired customized shower systems, etc. use trendy colors to easily create a personalized bathroom. The main color of this three-dimensional space is "golden morning light". The exhibits in the room are bathed in golden light. At the same time, visitors can hear the sound of water and feel the moist feeling brought by the rising temperature.

The fourth space is centered around modular shower solutions. Grohe makes full use of sound, light, fog modules, and LED screens that display images of nature to create a multi-sensory experience.