Take a direct look at the industry dynamics of the 2023 KBC

The SHANGHAI KITCHEN&BATHROOM CHINA, known as the industry's benchmark and barometer, ushered in its 27th grand opening at the Shanghai New International Expo Center after a year of silence. It is understood that this exhibition has an exhibition area of 230,000 square meters and more than 1,300 companies. So what new products will the well-known international brands that have attracted much attention in the industry bring to this Shanghai Kitchen and Bathroom Exhibition, and what are the market trends? Follow our perspective and walk into their booth to have a look.

LIXIL Water Technology Group, the global leader in the bathroom and home decoration industry, made a gorgeous appearance at the 27th China International Kitchen and Bathroom Exhibition with its four major brands - GROHE of Germany, American Standard of the United States, INAX of Japan, and LIXIL Kitchen, and presented a series of new products and products for the first time. The innovative kitchen and bathroom solutions demonstrate LIXIL's unique insight into the needs of contemporary consumers, and its image as a leader in innovation-driven development further conveys its determination to promote high-quality development of the industry.

German GROHE brings a new luxury sub-brand GROHE SPA, a series of products that combine excellent quality, leading technology, excellent precision and advanced design with water-inspired customized shower systems, Icon 3D and private series, making the shower a A sacred ceremony to rejuvenate physical and mental health, vividly interpreting the core concept of "Health through Water."

Relying on its advantages accumulated over a century of history, American Standard adheres to the concept of smart and "fitable" technology and is driven by technological innovation to launch a series of heart-warming kitchen and bathroom solutions. As American Standard's newly launched star product this year, the gilt-colored hardware series, with the support of tough color technology, creates multiple colors and long-lasting quality to meet the demands of young consumers for diversified bathroom spaces.

As the first new product of Japan's INAX, the Seris smart toilet takes nature, humanities and other elements into consideration in the design, interprets the Japanese lifestyle with the beauty of form, and uses dual spray rod design and sterilizing purifying ions, water porcelain ultra-clean, powerful swirl Flushing and other technologies help create a comfortable and healing life.

LIXIL Kitchen focuses on creating green and healthy kitchen solutions. With the blessing of ergonomic technology and Japanese exquisite craftsmanship, it demonstrates kitchen pragmatism that is suitable for daily use, interprets the brand core of "high-quality but not luxury", and interprets "the original meaning of kitchen" "

Hansgrohe Group, together with its two major brands Hansgrohe and AXOR, once again made a surprise appearance at the China International Kitchen and Bathroom Show (KBC).

Hansgrohe debuted at the exhibition two years ago with its new kitchen and bathroom products, which were widely recognized by the market. This year, the product line has been fully upgraded, and many new products specially developed for the Chinese market have made their debut. These include the new shower products Presfy S and Presfy E series, as well as the best-selling Rainfinity shower head, which also provides more color choices this year, and the LavaPura Pure Element S (Water Aurora) smart all-in-one seat Toilets, MitaPura S wall-mounted toilets and LakeShore ceramic basins, etc.

In addition to bathroom products, new kitchen products from AXOR and Hansgrohe were also unveiled. The rich product line adds more choices to Hansgrohe's full bathroom solutions. Hansgrohe uses 122 years of water technology to extend its excellent quality to more water use scenarios, bringing an unprecedented new experience.

Coinciding with the 20th anniversary of its entry into China, Duravit, a century-old German high-end bathroom brand, debuted at the 27th China International Kitchen and Bathroom Show (hereinafter referred to as "KBC") with a new series, giving an intuitive interpretation of the brand concept of "Enjoy what you enter"; Duravit Asia Pacific and Mr. Peter Bromberger, President of India, visited the scene to explain the more profound strategic thinking behind the brand expression.

This time, Duravit's new Qatego series, carefully crafted by F.A. Porsche Design Studio, is launched. This series of products has a diverse selection of materials. In addition to bathtub products made of selected DuroCast Plus and sanitary-grade acrylic materials, the Qatego series also uses wood, ceramics, natural stone, etc. Natural materials create exquisite surfaces that are comfortable to touch, bringing natural beauty within reach, and jointly create an overall space with natural meanings.

Duravit's new Vitrium series is creatively presented by Christian Werner, a designer who is deeply involved in the field of bathroom ware. What must be mentioned in the Vitrium series is that Duravit has launched for the first time DuroCast UltraResist, a highly stable and particularly durable mineral composite material. The washbasin made of mineral molding is also ideal for small spaces.

In addition to the classic color scheme, Vitrium also launched the Vitrium Color series, which is intended to "add color to everyday life." As Duravit's first colorful series of products, Vitrium Color uses six colorful colors and a comfortable touch, giving the bathroom space more interesting embellishments and a strong cozy atmosphere.